The national obsession with sleep has never been greater. Americans are getting fewer hours of sleep than ever – yet in one consumer poll from the Better Sleep Council, 97% of respondents agreed that “a good night’s sleep is essential to quality of life.” Many people who get fewer than six or seven hours of shut-eye pin their hopes on a good mattress and pillow for good sleep quality; 92% of surveyed people in the National Sleep Foundation poll believed ‘having a comfortable mattress’ is an important part of getting a good night’s sleep. Furthermore, fully three out of five people in the survey believed that “the more you pay for a mattress, the better the quality.” The mattress industry picked up on its consumers’ mentality: Manufacturers are flooding the market with solutions that make sleeping smart and sleep quality quantifiable. If you haven’t noticed, it’s time to pay attention.
Smart Mattress Solutions
One mattress company confidently says it delivers on the mythical promise of a ‘good night’s sleep. The ReST Bed directly targets sleep-conscious consumers with a mattress that helps you “live better and perform better”. The mattress senses when users change position in bed and adjusts the level of support it provides accordingly. Unlike other consumer goods products, the ReST mattress and others with embedded sensors don’t have to worry about whether buyers will spend more for smart features – paying an extra $100 or even $500 for a product that usually costs thousands of dollars is a price many consumers are willing to pay. Companies like Luna and Eightsleep take this approach, adding IoT technology to traditional mattresses that promise to keep users informed about their sleep and improve sleep habits.
A smart mattress with a disruptive price tag
Some manufacturers take advantage of the high cost of mattresses and create products that are not only smart, but disrupt the market with prices lower than many traditional varieties. Hot startup Casper markets a unique mattress composed of premium memory foam covered by a top layer of premium latex foam, which according to the company is a first. No matter the size, these smart mattresses fit into a box the size of a mini-fridge and expands taken out of the packaging. The bed’s unique features (which are awaiting a patent) actually cost less than many traditional models: A California King mattress runs upward of $3,000, while the Casper mattress cost between $500 and $950. If the smart, comfortable mattress material doesn’t attract users, the price will.
The Internet of Things (IoT) matches mattress to user
The use cases for smart mattress technology is getting broader and more creative by the day. SleepWell introduced an IoT solution that attaches to mattresses on the retail floor. The sensors on the “Sensobed” maps the user’s body and “measures body weight and pressure distribution”. Algorithms then calculate which type of mattress is the “Perfect Match” for that person’s body type. With studies showing the large part that aesthetics plays in buyers’ decisions; the Sensobed could significantly increase sales of even traditional mattresses. On the other extreme is a smart mattress made for the 21st century: a sensor-filled ‘lover detection system’ that sends an alert to the consumer’s smartphone when the bed is in use. While other smart mattresses include components which fill the same function as the Smarttress, no one else boldly advertises it as an infidelity monitor. Which goes to show that there is a market for every and any kind of smart mattress.
With so many products on the market, it’s clear that smart mattresses no longer disrupt today’s mattress industry – they define it. Smart mattresses speak to user psychology by promising a better life through better sleep – and like everything else today, sleep must be connected.