Your IoT product can push the boundaries of innovation. It can be bigger than its physical dimensions and expand to the internet, mobile and social world. It can meet your audience in brand new places and support them while they are engaged in new activities around the clock.

There are thousands of smart features that can be applied to your product. When choosing an IoT use case, pick the features that will be considered the most valuable by your customers.

Key issues to take into consideration:

  • What other devices is the customer carrying or holding when using my product?
  • What other services does the user operate while using my product?
  • Which activities is the user engaged in after using my product?
  • Which activities is the user engaged in before using my product?
  • Is my product being utilized in tandem with complementary products?

These questions can spark ideas for product innovation, expansion and growth.

On top of all that, there are other technology aspects which dictate use cases and design.

1. An IoT use case must be designed and built from the eyes of the customer

During the smart product design phase, think about how the smart product’s operational design affects the end user to ensure it is positive and drives engagement. Imagine that you design a wearable smart product with a microphone. The microphone must be located near the product’s surface and close enough to the wearer’s mouth to pick up their voice, but not so close as to be uncomfortable to the wearer or pick up unwanted sounds.

2. The importance of electronics placement has never been greater

Some electronic components necessitate specific designs, so your selection of electronics influences the smart product design. Also, the product layout must take the compatibility of each smart component with the others into account. Returning to the example above, if creating a product with both speaker and microphone, the two components must be far enough apart to not pick up sound from one another. Or, if placing magnetic sensors on a product too close to a Bluetooth device, the magnets could interfere with how the device functions.

3. The placement of electronics must be based on shape, material, distance and location

For example, in order to measure ski performance in action, you must embed sensors into the tip of the Ski as well as in the middle.  Sensors should also be placed where they are best protected against impact and drastic temperature changes.

Or, if you want to build a smart doll that connects to a screen and would like to track the movement of its legs as you walk it back and forth, motion sensors must be placed at the bottom of its legs to be able to track and identify the widest spectrum of movement.

4. Design and costs are strongly intertwined

IoT design hinges on the smart components selection, functionality and placement. The design period is often referred to as the Concept Development Phase. This is where you finalize your concepts, components selection and placement. Yet how can you finalize your component selection without knowing the prices?

These are merely a few requirements to consider when choosing the right IoT use case for your company.




The ROI of IoT - boost business value through smart products